I'm Mahanetran Murali – the first designer in my family, on a path to become a creative polymath.

I specialize in product design and strategy with a focus on digital interaction design, UX research, business innovation, and systems thinking.

Professionally, I've garnered over 5 years of experience in shipping and pitching B2B/B2C projects for I.T. consulting, music, omnichannel marketing, fintech, & healthcare SaaS.

Originally from Bangalore 🇮🇳, I moved to Savannah 🇺🇸 for my Master's degree in Design Management at SCAD.

In a past life, I studied service design at Srishti Institute, made music as CoastBoi (an ode to Pondicherry, my birthplace) and dabbled in digital and sketch illustrations.