I'm Mahanetran Murali – the first designer in my family, attempting to become a creative polymath.

I specialize in product design and strategy with a focus on interaction design, ux research, business innovation, and systems thinking.

profesSionally, I've garnered over 5 years of experience in shipping and pitching b2b/b2c projects for i.t. consulting, music, omnichannel marketing, fintech, & Healthcare saas.

after calling Bangalore 🇮🇳 home for most of my life, I moved to Savannah 🇺🇸 for my master's degree in design management at scad.

in a past life, I studied service design in srishti institute, made music as Coast boi (an ode to Pondicherry, my birthplace) and dabbled in illustrations.