I'm Mahanetran Murali, a Product Designer based in Savannah, USA and originally from Bangalore, India. I specialize in incorporating strategic thinking into tasteful design that empowers, connects, and feels human.
As I conclude my Master's degree in Business Innovation at SCAD majoring in Design Management, my learnings have enriched my creative process to better align with serving the quadruple bottom line i.e. people, planet, profit, and purpose.
My experience spans wearing many hats at large organizations, startups, and consultancies. I've owned and contributed to B2C and B2B product experiences across SaaS, omnichannel marketing, fintech, insurtech, government, healthcare, and FMCG.
Manifesto
Whether it was doodling on walls when I was young or partnering up to design for industry giants, my journey has always been fueled by a passion for creating with resonance and intent. I consider design to be the embodiment of this as a fusion of functionality and innovation.
I hold four core beliefs that guide my approach to creating meaningful and impactful work:
Details matter. Every pixel, word, and interaction has a role as great design thrives on precision and intentionality. By exploring the finer details, I uncover the most innovative paths to arriving at the bigger picture.
Structured creativity drives results. I dream with a head in the clouds, but my feet are grounded. Knowing when to soar and when to land ensures my ideas take flight while primed by a direction.
Change is the only constant. No two projects are the same, and that’s what excites me. Every story demands adaptability, whether it’s a pivot in approach or mastering a new medium - flexibility is my north star for navigating through complexity.
Shared values enrich the journey. Only through a well-aligned vision can work transform into art. This is why collaboration fuels my creativity, as I thrive most when working in teams and organizations that commit to meaningful multi-sided impact.
Design truly is an omnipresent force. It’s the tool I use to paint blue skies and chart blue oceans. Every project I touch carries a story of resilience and connection which I aim to weave with my work of forging connections between people and businesses.
While the value of design has evolved toward tangible results and reflecting ROI, it all boils down to blending creativity with problem solving.
📚 What's on my bookshelf?
Shuffling between non-fiction & mythology.
