product designer + strategist
product designer + strategist
product designer + strategist
I design for experiences, digital and beyond, by strengthening business impact with intentional craft and intuitive storytelling.
🏆 Selected Work
paidpiper : music business copilot for indie artists
built a B2C startup with a digital toolkit for gig tracking/budgeting, artist-venue directories, profile analysis, and more; cutting through the chaos towards fair pay and collaboration.
70
average nps
60%
Activation rate
20+
interested users
bmw x scadpro : omnichannel m-driving experience push
established the ideal m-driving experience framework through gamification, ux, social media, and event experience campaigns to improve engagement with gen z over the next 2 years.
25%
booking conversions
80%
stakeholder buy-in
$20b
untapped markets
sailing smiles : non-profit dental care in the carribean
charted the maiden voyage of a non-profit initiative by savannah dental's ceo to develop an environmentally sustainable model for dental care to underserved island communities.
64+
patients /week
$12k
community savings
3x
volunteer inquiries
bmw x scadpro : streamlining intrapreneurial functions
delivered a 3-stage innovation blueprint to smoothen participation, communication, and engagement with Sme's across 7 internal forums within bmw's i.t. tech offices to scale up impact.
6,000+
hours saved
8
phygital deliverables
18
members managed
billify : automated personal finance manager
designed an automated bill management and expense tracker. No more digging through receipts and scattered bills, splits, or dues. see where the money truly goes.
winner
HU spark '22
75%
effectiveness rate
50
average nps
🏆 Selected Work
paidpiper : music business copilot for indie artists
built a B2C startup with a digital toolkit for gig tracking/budgeting, artist-venue directories, profile analysis, and more; cutting through the chaos towards fair pay and collaboration.
70
average nps
60%
Activation rate
20+
interested users
bmw x scadpro : omnichannel m-driving experience push
established the ideal m-driving experience framework through gamification, ux, social media, and event experience campaigns to improve engagement with gen z over the next 2 years.
25%
booking conversions
80%
stakeholder buy-in
$20b
untapped markets
sailing smiles : non-profit dental care in the carribean
charted the maiden voyage of a non-profit initiative by savannah dental's ceo to develop an environmentally sustainable model for dental care to underserved island communities.
64+
patients /week
$12k
community savings
3x
volunteer inquiries
bmw x scadpro : streamlining intrapreneurial functions
delivered a 3-stage innovation blueprint to smoothen participation, communication, and engagement with Sme's across 7 internal forums within bmw's i.t. tech offices to scale up impact.
6,000+
hours saved
8
phygital deliverables
18
members managed
billify : automated personal finance manager
designed an automated bill management and expense tracker. No more digging through receipts and scattered bills, splits, or dues. see where the money truly goes.
winner
HU spark '22
75%
effectiveness rate
50
average nps
✍️ Testimonials from the best
Suneet Kumar
Ex-Founder – Dignify Lab
"Mahanetran showcases an ability to familiarize himself with the unknown yet uncharted territories of business and entrepreneurship rapidly. He adapts quickly to working across varied domains of strategic design research for new and existing value propositions.
With a proactiveness to consistently improve his craft and expand upon what he knows, he did an excellent job of incorporating his passion for service and strategy design into his work."
Jay Peters
Partner – PARK, Chair – SCAD
"It's been a pleasure to work with Maha in my class and see him continue to develop his final project from all perspectives. He truly embodies the leading characteristics that make up a best in class manager and leader of design.
It was a great privilege to not only help coach and challenge him in his studies, but also learn from in return. Whatever the future unfolds, he will go far and whatever organizations bring him in are lucky to have such talent!"
Pritam Mandal
Product Specialist – HashedIn
"Maha has done a commendable job in designing for insurtech. His work, as described by leadership, is visually stunning, intuitive to use, and greatly enhances the overall user experience with extreme ownership.
He exhibits consistent growth and doesn't shy away from going the mile to deliver on quality. With a structured and streamlined approach to delivering on his commitments, I see him as a true asset to our company's design function."
Christine Miller
Professor – SCAD
"Both in and outside of class, Maha has excelled as an individual student and as a team member. His writing and verbal communication are excellent. Aside from an excellent critique of design and strategy, he assists his peers with a strong design software knowledge.
My experience working with Maha has always been positive; right from his enthusiasm and commitment to accomplishing his academic goals to a mastery of time management."
Ajai Naredran
Facilitator – Srishti Institute
"All through my interactions with Mahanetran, I've found him to be a person with a keen interdisciplinary approach, immense curiosity, experimental dexterity, and passion.
His keen analytical mind, coupled with sensitivity and thoughtfulness in developing well-structured frameworks for functional solutions, always led to works displaying incredible professionalism, precision, seamless functionality, and relevance."
Tanvi Jain
Ex-CDO – CoLaboratory
"Maha efficiently delivers sound solutions that I witnessed him devise using his empathic and systemic approach. His positive reception of feedback and willingness to improve make him a valuable team player.
In our work together, he undertook the design process with immense ownership. Given any opportunity to conduct client facilitation, he goes out of his way to efficiently communicate his design decisions."
Suneet Kumar
Ex-Founder – Dignify Lab
"Mahanetran showcases an ability to familiarize himself with the unknown yet uncharted territories of business and entrepreneurship rapidly. He adapts quickly to working across varied domains of strategic design research for new and existing value propositions.
With a proactiveness to consistently improve his craft and expand upon what he knows, he did an excellent job of incorporating his passion for service and strategy design into his work."Jay Peters
Partner – PARK, Chair – SCAD
"It's been a pleasure to work with Maha in my class and see him continue to develop his final project from all perspectives. He truly embodies the leading characteristics that make up a best in class manager and leader of design.
It was a great privilege to not only help coach and challenge him in his studies, but also learn from in return. Whatever the future unfolds, he will go far and whatever organizations bring him in are lucky to have such talent!"Pritam Mandal
Product Specialist – HashedIn
"Maha has done a commendable job in designing for insurtech. His work, as described by leadership, is visually stunning, intuitive to use, and greatly enhances the overall user experience with extreme ownership.
He exhibits consistent growth and doesn't shy away from going the mile to deliver on quality. With a structured and streamlined approach to delivering on his commitments, I see him as a true asset to our company's design function."Christine Miller
Professor – SCAD
"Both in and outside of class, Maha has excelled as an individual student and as a team member. His writing and verbal communication are excellent. Aside from an excellent critique of design and strategy, he assists his peers with a strong design software knowledge.
My experience working with Maha has always been positive; right from his enthusiasm and commitment to accomplishing his academic goals to a mastery of time management."Ajai Naredran
Facilitator – Srishti Institute
"All through my interactions with Mahanetran, I've found him to be a person with a keen interdisciplinary approach, immense curiosity, experimental dexterity, and passion.
His keen analytical mind, coupled with sensitivity and thoughtfulness in developing well-structured frameworks for functional solutions, always led to works displaying incredible professionalism, precision, seamless functionality, and relevance."Tanvi Jain
Ex-CDO – CoLaboratory
"Maha efficiently delivers sound solutions that I witnessed him devise using his empathic and systemic approach. His positive reception of feedback and willingness to improve make him a valuable team player.
In our work together, he undertook the design process with immense ownership. Given any opportunity to conduct client facilitation, he goes out of his way to efficiently communicate his design decisions."