Product Designer + Strategist
I design for experiences, digital and beyond, by strengthening business impact with intentional craft and intuitive storytelling.
I design for experiences, digital and beyond, by strengthening business impact with intentional craft and intuitive storytelling.
🏆 work showcase
🎵 paidpiper: music business copilot for indie artists
built a B2C startup with a digital toolkit for indie artists to budget for gigs, access venue-event directories, & analyze income paths; cutting through the chaos to fair pay and collaboration.
70
net promoter score
60%
Activation rate
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🛞 bmw x scadpro: omnichannel m-driving experience push
refreshed the ideal m-driving experience with gamification, ux, social media, and on-site event campaigns to boost engagement and brand aspiration with gen z over the next 2 years.
25%
booking conversions
80%
stakeholder buy-in
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👩🏼💻 bmw x scadpro: streamlining intrapreneurial functions
directed a 3-stage strategy blueprint with phygital interventions to improve employee-sme participation and coordination across 7 forums within bmw i.t. tech offices, scaling impact by 10x.
6,000+
hours saved
8
phygital deliverables
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💸 billify: automated personal finance manager and tracker
designed an automated bill management and expense tracker around rbi aa framework. No more digging through receipts and scattered bills, splits, or dues - see where the money flows.
winner
HU spark '22
75%
effectiveness rate
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🎯 my key strengths
Design Strategy
I'm a firm believer of asking "why?" before the "how?". I do this to fortify the design ops with insights from mixed methods research along with North Stars workshops, competitive benchmarking, and cross-functional collaboration to guide decision making towards business goals with a blue ocean mindset.
ux research & ui design
Empathy is a core part of what I do. I go the mile to ensure the customer and user's voice is championed throughout the development of products and services. I incorporate relevant design patterns, interaction psychology, vibe coding, digital prototyping, and user/usability testing to bridge priorities with real-time insights.
Product Management
I wear the hat of a product thinker to ensure a balance between ideal and optimal product experiences. I've secured buy-in by taking agency to improve for impact by collaborating with diverse teams along the roadmap. I use scrum, a/b testing, product analytics, jobs-to-be-done, and gtm to adapt to market shifts.
Service Design
I'm experienced in mapping how people, processes, and touchpoints behave and interact in complex systems across numerous channels for seamless service delivery. I excel at charting service blueprints, ecosystem maps, and flourishing business model canvases for diverse customer journeys & experiences.
Project Management
a project is like a band performance - different members and instruments playing to a tune. I bring the same stage presence and energy to align cross-functional efforts with cadence and clarity within timelines & budgets. I use Agile sprints, Gantt, and stakeholder meetings to progress without losing traction.
visual design
With a meticulous eye for detail and an artistic flair, I simplify large datasets, insights, and features into tasteful storytelling. I guide decision making through well designed decks and interfaces with cohesive design systems, typography, and idea visualization to make narratives resonate and brands authentic.
🎯 my key strengths
Design Strategy
I'm a firm believer of asking "why?" before the "how?". I do this to fortify the design ops with insights from mixed methods research along with North Stars workshops, competitive benchmarking, and cross-functional collaboration to guide decision making towards business goals with a blue ocean mindset.
ux research & ui design
Empathy is a core part of what I do. I go the mile to ensure the customer and user's voice is championed throughout the development of products and services. I incorporate relevant design patterns, interaction psychology, vibe coding, digital prototyping, and user/usability testing to bridge priorities with real-time insights.
Product Management
I wear the hat of a product thinker to ensure a balance between ideal and optimal product experiences. I've secured buy-in by taking agency to improve for impact by collaborating with diverse teams along the roadmap. I use scrum, a/b testing, product analytics, jobs-to-be-done, and gtm to adapt to market shifts.
Service Design
I'm experienced in mapping how people, processes, and touchpoints behave and interact in complex systems across numerous channels for seamless service delivery. I excel at charting service blueprints, ecosystem maps, and flourishing business model canvases for diverse customer journeys & experiences.
Project Management
a project is like a band performance - different members and instruments playing to a tune. I bring the same stage presence and energy to align cross-functional efforts with cadence and clarity within timelines & budgets. I use Agile sprints, Gantt, and stakeholder meetings to progress without losing traction.
visual design
With a meticulous eye for detail and an artistic flair, I simplify large datasets, insights, and features into tasteful storytelling. I guide decision making through well designed decks and interfaces with cohesive design systems, typography, and idea visualization to make narratives resonate and brands authentic.
✍️ co-signed from the best
Ex-Founder – Dignify Lab
"Mahanetran showcases an ability to familiarize himself with the unknown yet uncharted territories of business and entrepreneurship rapidly. He adapts quickly to working across varied domains of strategic design research for new and existing value propositions.
With a proactiveness to consistently improve his craft and expand upon what he knows, he did an excellent job of incorporating his passion for service and strategy design into his work."
Partner – PARK.biz, Chair – SCAD dmgt
"It's been a pleasure to work with Maha in my class and see him continue to develop his final project from all perspectives. He truly embodies the leading characteristics that make up a best in class manager and leader of design.
It was a great privilege to not only help coach and challenge him in his studies, but also learn from in return. Whatever the future unfolds, he will go far and whatever organizations bring him in are lucky to have such talent!"
Professor – SCAD dmgt
"Both in and outside of class, Maha has excelled as an individual student and as a team member. His writing and verbal communication are noteworthy. Aside from an excellent critique of design and strategy, he assists his peers with a strong knowledge of design software.
My experience working with Maha has always been positive; right from his enthusiasm and commitment to accomplishing his academic goals to a mastery of time management."
Product Specialist – HashedIn
"Maha has done a commendable job in designing for insurtech. His work, as described by leadership, is visually stunning, intuitive to use, and greatly enhances the overall user experience with extreme ownership.
He exhibits consistent growth and doesn't shy away from going the mile to deliver on quality. With a structured and streamlined approach to delivering on his commitments, I see him as a true asset to our company's design function."
Facilitator – Srishti Institute
"All through my interactions with Mahanetran, I've found him to be a person with a keen interdisciplinary approach, immense curiosity, experimental dexterity, and passion for melding stem into his creative pursuits.
His keen analytical mind, coupled with sensitivity and thoughtfulness in developing well-structured frameworks for functional solutions, always led to works displaying incredible professionalism, precision, seamless functionality, and relevance."
Ex-CDO and Founder – CoLaboratory
"Maha efficiently delivers sound solutions that I witnessed him devise using his empathic and systemic approach. His positive reception of feedback and willingness to improve make him a valuable team player.
In our work together, he undertook the design process with immense ownership. Given any opportunity to conduct client facilitation, he goes out of his way to efficiently communicate his design decisions."
Ex-AVP – Deloitte US
"Interacting with product analysts and engineering teams is something I'm privy to. Communicating the business value for UX design is just as crucial, which is something Maha was able to deliver on CareClarity during his engagement on the sprint.
Regardless of being the youngest in the (virtual) room, he took the time to understand complex processes and work closely with technical stakeholders to incorporate their requirements while resolving blockers."
Ex-Founder – Dignify Lab
"Mahanetran showcases an ability to familiarize himself with the unknown yet uncharted territories of business and entrepreneurship rapidly. He adapts quickly to working across varied domains of strategic design research for new and existing value propositions.
With a proactiveness to consistently improve his craft and expand upon what he knows, he did an excellent job of incorporating his passion for service and strategy design into his work."
Partner – PARK.biz, Chair – SCAD dmgt
"It's been a pleasure to work with Maha in my class and see him continue to develop his final project from all perspectives. He truly embodies the leading characteristics that make up a best in class manager and leader of design.
It was a great privilege to not only help coach and challenge him in his studies, but also learn from in return. Whatever the future unfolds, he will go far and whatever organizations bring him in are lucky to have such talent!"
Professor – SCAD dmgt
"Both in and outside of class, Maha has excelled as an individual student and as a team member. His writing and verbal communication are noteworthy. Aside from an excellent critique of design and strategy, he assists his peers with a strong knowledge of design software.
My experience working with Maha has always been positive; right from his enthusiasm and commitment to accomplishing his academic goals to a mastery of time management."
Product Specialist – HashedIn
"Maha has done a commendable job in designing for insurtech. His work, as described by leadership, is visually stunning, intuitive to use, and greatly enhances the overall user experience with extreme ownership.
He exhibits consistent growth and doesn't shy away from going the mile to deliver on quality. With a structured and streamlined approach to delivering on his commitments, I see him as a true asset to our company's design function."
Facilitator – Srishti Institute
"All through my interactions with Mahanetran, I've found him to be a person with a keen interdisciplinary approach, immense curiosity, experimental dexterity, and passion for melding stem into his creative pursuits.
His keen analytical mind, coupled with sensitivity and thoughtfulness in developing well-structured frameworks for functional solutions, always led to works displaying incredible professionalism, precision, seamless functionality, and relevance."
Ex-CDO and Founder – CoLaboratory
"Maha efficiently delivers sound solutions that I witnessed him devise using his empathic and systemic approach. His positive reception of feedback and willingness to improve make him a valuable team player.
In our work together, he undertook the design process with immense ownership. Given any opportunity to conduct client facilitation, he goes out of his way to efficiently communicate his design decisions."
Ex-AVP – Deloitte US
"Interacting with product analysts and engineering teams is something I'm privy to. Communicating the business value for UX design is just as crucial, which is something Maha was able to deliver on CareClarity during his engagement on the sprint.
Regardless of being the youngest in the (virtual) room, he took the time to understand complex processes and work closely with technical stakeholders to incorporate their requirements while resolving blockers."
Ex-Founder – Dignify Lab
"Mahanetran showcases an ability to familiarize himself with the unknown yet uncharted territories of business and entrepreneurship rapidly. He adapts quickly to working across varied domains of strategic design research for new and existing value propositions.
With a proactiveness to consistently improve his craft and expand upon what he knows, he did an excellent job of incorporating his passion for service and strategy design into his work."
Partner – PARK.biz, Chair – SCAD dmgt
"It's been a pleasure to work with Maha in my class and see him continue to develop his final project from all perspectives. He truly embodies the leading characteristics that make up a best in class manager and leader of design.
It was a great privilege to not only help coach and challenge him in his studies, but also learn from in return. Whatever the future unfolds, he will go far and whatever organizations bring him in are lucky to have such talent!"
Professor – SCAD dmgt
"Both in and outside of class, Maha has excelled as an individual student and as a team member. His writing and verbal communication are noteworthy. Aside from an excellent critique of design and strategy, he assists his peers with a strong knowledge of design software.
My experience working with Maha has always been positive; right from his enthusiasm and commitment to accomplishing his academic goals to a mastery of time management."
Product Specialist – HashedIn
"Maha has done a commendable job in designing for insurtech. His work, as described by leadership, is visually stunning, intuitive to use, and greatly enhances the overall user experience with extreme ownership.
He exhibits consistent growth and doesn't shy away from going the mile to deliver on quality. With a structured and streamlined approach to delivering on his commitments, I see him as a true asset to our company's design function."
Facilitator – Srishti Institute
"All through my interactions with Mahanetran, I've found him to be a person with a keen interdisciplinary approach, immense curiosity, experimental dexterity, and passion for melding stem into his creative pursuits.
His keen analytical mind, coupled with sensitivity and thoughtfulness in developing well-structured frameworks for functional solutions, always led to works displaying incredible professionalism, precision, seamless functionality, and relevance."
Ex-CDO and Founder – CoLaboratory
"Maha efficiently delivers sound solutions that I witnessed him devise using his empathic and systemic approach. His positive reception of feedback and willingness to improve make him a valuable team player.
In our work together, he undertook the design process with immense ownership. Given any opportunity to conduct client facilitation, he goes out of his way to efficiently communicate his design decisions."
Ex-AVP – Deloitte US
"Interacting with product analysts and engineering teams is something I'm privy to. Communicating the business value for UX design is just as crucial, which is something Maha was able to deliver on CareClarity during his engagement on the sprint.
Regardless of being the youngest in the (virtual) room, he took the time to understand complex processes and work closely with technical stakeholders to incorporate their requirements while resolving blockers."