Mahanetran Murali

Product Designer + Strategist

A creative partner for B2C organizations and advocate for users. I design for independence, clarity, and growth with storytelling that starts with 'why?'

Prev: deloitte, bwm group, hashedin by deloitte

let's chat

open for work

🏆 Selected Projects

🎵 PaidPiper: Music business copilot for indie artists ↗

a Digital toolkit for independent musicians to budget gigs, access venue directories, and expand income for fair pay & collaboration in a digital era

high-impact innovation

Product Design

Music tech

👩🏼‍💻 BMW x SCADpro: Streamlining intrapreneurial functions ↗

a 3-stage blueprint for improving employee-SME participation and coordination TO scalE business impact at bmw tech office americas by 10x

enterprise ecosystem

service design

crowd innovation

💸 Billify: Personal finance and expense manager (coming soon)

an Automated expense aggregator for transaction analysis and tracking dues with spend categorization & periodic summaries

concept pitch

product design

fintech

🎫 pulse: social discovery for live music enthusiasts (coming soon)

a platform for concert goers to connect over shared tastes, coordinate logistics, and relive the nostalgia long after the show

startup sprint

product design

live events

🎨 core skills

📲 User Experience and Flows

Empathy is central to my process. I champion the voice of customers & users throughout the development process. 1. Design Patterns 2. Interaction Psychology 3. Digital Prototyping 4. User/Usability Testing 5. Vibe Coding

📍 Design Strategy

I'm a firm believer of asking "why?" to guide parallel workflows towards the desired results. I fortify design ops with blue ocean-centric decision making to achieve business goals. 1. User + Market Research 2. North Stars 3. Cross-functional Development 4. Blue Ocean Mindset 5. Data Affinitization 6. Strategic Roadmaps

🗺️ Service Design

I'm experienced in mapping fragmented behaviors and interactions of people, processes, and touch-points within complex yet interconnected systems. 1. Service Blueprints 2. Journey Mapping 3. Systems Thinking 4. Business Model Innovation

🖼️ Interface Design and Visuals

With an eye for detail and artistic flair, I simplify data, insights, and features into tasteful storytelling. 1. Design Systems 2. Brand Communication 3. Data Visualization 4. Illustrations 5. Motion Design

⏭️ Product Management

As a product thinker, I balance ideal and optimal experience enablers by working with diverse teams along the roadmap. 1. Scrum 2. A/B Testing 3. Product Analytics 4. Jobs-to-be-done 5. GTM Strategy

👥 Project Management

A project is like a band performance with many sounds to sync. I bring the same energy to align parallel processes & people. 1. Agile Sprints 2. GANTT-RACI 3. Retrospectives 4. Financial Planning 5. Team Mentorship

📲 User Experience and Flows

📍 Design Strategy

🗺️ Service Design

🖼️ Interface Design and Visuals

⏭️ Product Management

As a product thinker, I balance ideal and optimal experience enablers by working with diverse teams along the roadmap. 1. Scrum 2. A/B Testing 3. Product Analytics 4. Jobs-to-be-done 5. GTM Strategy

👥 Project Management

✍️ references

Suneet Kumar ↗
Ex-Founder – Dignify Lab
"Mahanetran showcases an ability to familiarize himself with the unknown yet uncharted territories of business and entrepreneurship rapidly. He adapts quickly to working across varied domains of strategic design research for new + existing value propositions.

With a proactiveness to consistently improve his craft and expand upon what he knows, he did an excellent job of incorporating his passion for service and strategy design into his work."
Christine Z. Miller ↗
Professor – SCAD dmgt
"Both in and outside of class, Maha has excelled as an individual student and as a team member. His writing and verbal communication are noteworthy. Aside from an excellent critique of design and strategy, he assists his peers with a strong knowledge of design software.

My experience working with Maha has always been positive; right from his enthusiasm and commitment to accomplishing his academic goals to a mastery of time management."
Pritam Mandal ↗
Product Specialist – HashedIn
"Maha has done a commendable job for his first insurtech project. His work, as described by leadership, is visually stunning, intuitive to use, and greatly enhances the overall user experience with ownership.

He exhibits consistent growth and doesn't shy away from going the mile to deliver on quality. With a structured and streamlined approach to delivering on his commitments, I see him as a true asset to our company's design function."
Ajai Naredran ↗
Facilitator – Srishti Institute
"All through my interactions with Mahanetran, I've found him to be a person with a keen interdisciplinary approach, immense curiosity, experimental dexterity, and passion for melding stem into his creative pursuits.

His keen analytical mind, coupled with sensitivity and thoughtfulness in developing well-structured frameworks for functional solutions, always led to works displaying incredible professionalism, precision, seamless functionality, and relevance."
Tanvi Jain ↗
Ex-cdo – CoLaboratory
"Maha efficiently delivers sound solutions that I witnessed him devise using his empathic and systemic approach. His positive reception of feedback and willingness to improve make him a valuable team player.

In our work together, he undertook the design process with immense ownership. Given any opportunity to conduct client facilitation, he goes out of his way to efficiently communicate his design decisions."

keep it ol' fashioned, come say hi or send me a song!

Mahanetran Murali

Product Designer + Strategist

A creative partner for B2C organizations and advocate for users. I design for independence, clarity, and growth with storytelling that starts with 'why?'

Prev: deloitte, bwm group, hashedin by deloitte

🏆 Selected Projects

🎵 PaidPiper: Music business copilot for indie artists ↗

a Digital toolkit for independent musicians to budget gigs, access venue directories, and expand income for fair pay & collaboration in a digital era

high-impact innovation

Product Design

Music tech

👩🏼‍💻 BMW x SCADpro: Streamlining intrapreneurial functions ↗

a 3-stage blueprint for improving employee-SME participation and coordination TO scalE business impact at bmw tech office americas by 10x

enterprise ecosystem

service design

crowd innovation

💸 Billify: Personal finance and expense manager (coming soon)

an Automated expense aggregator for transaction analysis and tracking dues with spend categorization & periodic summaries

concept pitch

product design

fintech

🎫 pulse: social discovery for live music enthusiasts (coming soon)

a platform for concert goers to connect over shared tastes, coordinate logistics, and relive the nostalgia long after the show

startup sprint

product design

live events

🎨 core skills

✍️ references

keep it ol' fashioned, come say hi or send me a song!

keep it ol' fashioned, come say hi or send me a song!

© 2025. All rights reserved - Mahanetran Murali

email

LinkedIn

Twitter

instagram

Mahanetran Murali

Product Designer + Strategist

A creative partner for B2C organizations and advocate for users. I design for independence, clarity, and growth with storytelling that starts with 'why?'Prev: deloitte, bwm group, hashedin by deloitte

🏆 Selected Projects

🎵 PaidPiper: Music business copilot for indie artists ↗

a Digital toolkit for independent musicians to budget gigs, access venue directories, and expand income for fair pay & collaboration in a digital era

high-impact innovation

Product Design

Music tech

👩🏼‍💻 BMW x SCADpro: Streamlining intrapreneurial functions ↗

a 3-stage blueprint for improving employee-SME participation and coordination TO scalE business impact at bmw tech office americas by 10x

enterprise ecosystem

service design

crowd innovation

💸 Billify: Personal finance and expense manager (coming soon)

an Automated expense aggregator for transaction analysis and tracking dues with spend categorization & periodic summaries

concept pitch

product design

fintech

🎫 pulse: social discovery for live music enthusiasts (coming soon)

a platform for concert goers to connect over shared tastes, coordinate logistics, and relive the nostalgia long after the show

startup sprint

product design

live events

🎨 core skills

✍️ references

keep it ol' fashioned, come say hi or send me a song!

keep it ol' fashioned, come say hi or send me a song!

© 2025. All rights reserved - Mahanetran Murali

email

LinkedIn

Twitter

instagram

A creative partner for B2C organizations and advocate for users. I design for independence, clarity, and growth with storytelling that starts with 'why?'

Prev: deloitte, bwm group, hashedin by deloitte