Product Designer + strategist

a creative partner for b2c organizations and ally of users. i design for independence, clarity, and growth with storytelling that asks 'why?'

open for work

open for work

open for work

🏆 selected projects

🎵 paidpiper: a music business copilot for indie artists

0 to 1 strategy
product design
music tech

built a B2C digital toolkit for indie artists to budget gigs, access venue-event directories, and analyze income paths to fair pay & collaboration

70

70

net promoter score

60%

60%

Activation rate

use password 🔐

use password 🔐

use password 🔐

👩🏼‍💻 bmw x scadpro: streamlining intrapreneurial functions

enterprise ecosystem
service design
crowd innovation

DELIVERED a 3-stage blueprint for employee-SME participation and coordination TO scalE business impact at bmw tech office americas by 10x

6,000

6,000

employee hours saved/yr

8

8

phygital deliverables

use password 🔐

use password 🔐

use password 🔐

💸 billify: personal finance and expense tracker

concept pitch
product design
fintech

designed an automated expense aggregator for improving transaction analysis and tracking dues with categorization and spending summaries

winner

winner

Hashedin hu spark '22

75%

75%

effectiveness rate

coming soon 🚧

coming soon 🚧

coming soon 🚧

🎫 pulse: social discovery for live music enthusiasts

idea → innovation
product design
live entertainment

proposed a platform concept for concert goers to connect over shared tastes, coordinate travel, and relive the nostalgia long after the show

$37.5M

$37.5M

potential market capture

2.96

2.96

virality coefficient

coming soon 🚧

coming soon 🚧

coming soon 🚧

✍🏾 testimonials

don't just take it from me, here's what my references have to say about yours truly on work and mentorship

  • Ex-Founder – Dignify Lab

    "Mahanetran showcases an ability to familiarize himself with the unknown yet uncharted territories of business and entrepreneurship rapidly. He adapts quickly to working across varied domains of strategic design research for new and existing value propositions.

    With a proactiveness to consistently improve his craft and expand upon what he knows, he did an excellent job of incorporating his passion for service and strategy design into his work."

  • Chair – SCAD dmgt, Partner – PARK

    "It's been a pleasure to work with Maha in my class and see him continue to develop his final project from all perspectives. He truly embodies the leading characteristics that make up a best in class manager and leader of design.

    It was a great privilege to not only help coach and challenge him in his studies, but also learn from in return. Whatever the future unfolds, he will go far and whatever organizations bring him in are lucky to have such talent!"

  • Professor – SCAD dmgt

    "Both in and outside of class, Maha has excelled as an individual student and as a team member. His writing and verbal communication are noteworthy. Aside from an excellent critique of design and strategy, he assists his peers with a strong knowledge of design software.

    My experience working with Maha has always been positive; right from his enthusiasm and commitment to accomplishing his academic goals to a mastery of time management."

  • Product Specialist – HashedIn

    "Maha has done a commendable job for his first insurtech project. His work, as described by leadership, is visually stunning, intuitive to use, and greatly enhances the overall user experience with extreme ownership.

    He exhibits consistent growth and doesn't shy away from going the mile to deliver on quality. With a structured and streamlined approach to delivering on his commitments, I see him as a true asset to our company's design function."

  • Facilitator – Srishti Institute

    "All through my interactions with Mahanetran, I've found him to be a person with a keen interdisciplinary approach, immense curiosity, experimental dexterity, and passion for melding stem into his creative pursuits.

    His keen analytical mind, coupled with sensitivity and thoughtfulness in developing well-structured frameworks for functional solutions, always led to works displaying incredible professionalism, precision, seamless functionality, and relevance."

  • Ex-cdo – CoLaboratory

    "Maha efficiently delivers sound solutions that I witnessed him devise using his empathic and systemic approach. His positive reception of feedback and willingness to improve make him a valuable team player.

    In our work together, he undertook the design process with immense ownership. Given any opportunity to conduct client facilitation, he goes out of his way to efficiently communicate his design decisions."

  • Ex-Founder – Dignify Lab

    "Mahanetran showcases an ability to familiarize himself with the unknown yet uncharted territories of business and entrepreneurship rapidly. He adapts quickly to working across varied domains of strategic design research for new and existing value propositions.

    With a proactiveness to consistently improve his craft and expand upon what he knows, he did an excellent job of incorporating his passion for service and strategy design into his work."

  • Chair – SCAD dmgt, Partner – PARK

    "It's been a pleasure to work with Maha in my class and see him continue to develop his final project from all perspectives. He truly embodies the leading characteristics that make up a best in class manager and leader of design.

    It was a great privilege to not only help coach and challenge him in his studies, but also learn from in return. Whatever the future unfolds, he will go far and whatever organizations bring him in are lucky to have such talent!"

  • Professor – SCAD dmgt

    "Both in and outside of class, Maha has excelled as an individual student and as a team member. His writing and verbal communication are noteworthy. Aside from an excellent critique of design and strategy, he assists his peers with a strong knowledge of design software.

    My experience working with Maha has always been positive; right from his enthusiasm and commitment to accomplishing his academic goals to a mastery of time management."

  • Product Specialist – HashedIn

    "Maha has done a commendable job for his first insurtech project. His work, as described by leadership, is visually stunning, intuitive to use, and greatly enhances the overall user experience with extreme ownership.

    He exhibits consistent growth and doesn't shy away from going the mile to deliver on quality. With a structured and streamlined approach to delivering on his commitments, I see him as a true asset to our company's design function."

  • Facilitator – Srishti Institute

    "All through my interactions with Mahanetran, I've found him to be a person with a keen interdisciplinary approach, immense curiosity, experimental dexterity, and passion for melding stem into his creative pursuits.

    His keen analytical mind, coupled with sensitivity and thoughtfulness in developing well-structured frameworks for functional solutions, always led to works displaying incredible professionalism, precision, seamless functionality, and relevance."

  • Ex-cdo – CoLaboratory

    "Maha efficiently delivers sound solutions that I witnessed him devise using his empathic and systemic approach. His positive reception of feedback and willingness to improve make him a valuable team player.

    In our work together, he undertook the design process with immense ownership. Given any opportunity to conduct client facilitation, he goes out of his way to efficiently communicate his design decisions."

  • Ex-Founder – Dignify Lab

    "Mahanetran showcases an ability to familiarize himself with the unknown yet uncharted territories of business and entrepreneurship rapidly. He adapts quickly to working across varied domains of strategic design research for new and existing value propositions.

    With a proactiveness to consistently improve his craft and expand upon what he knows, he did an excellent job of incorporating his passion for service and strategy design into his work."

  • Chair – SCAD dmgt, Partner – PARK

    "It's been a pleasure to work with Maha in my class and see him continue to develop his final project from all perspectives. He truly embodies the leading characteristics that make up a best in class manager and leader of design.

    It was a great privilege to not only help coach and challenge him in his studies, but also learn from in return. Whatever the future unfolds, he will go far and whatever organizations bring him in are lucky to have such talent!"

  • Professor – SCAD dmgt

    "Both in and outside of class, Maha has excelled as an individual student and as a team member. His writing and verbal communication are noteworthy. Aside from an excellent critique of design and strategy, he assists his peers with a strong knowledge of design software.

    My experience working with Maha has always been positive; right from his enthusiasm and commitment to accomplishing his academic goals to a mastery of time management."

  • Product Specialist – HashedIn

    "Maha has done a commendable job for his first insurtech project. His work, as described by leadership, is visually stunning, intuitive to use, and greatly enhances the overall user experience with extreme ownership.

    He exhibits consistent growth and doesn't shy away from going the mile to deliver on quality. With a structured and streamlined approach to delivering on his commitments, I see him as a true asset to our company's design function."

  • Facilitator – Srishti Institute

    "All through my interactions with Mahanetran, I've found him to be a person with a keen interdisciplinary approach, immense curiosity, experimental dexterity, and passion for melding stem into his creative pursuits.

    His keen analytical mind, coupled with sensitivity and thoughtfulness in developing well-structured frameworks for functional solutions, always led to works displaying incredible professionalism, precision, seamless functionality, and relevance."

  • Ex-cdo – CoLaboratory

    "Maha efficiently delivers sound solutions that I witnessed him devise using his empathic and systemic approach. His positive reception of feedback and willingness to improve make him a valuable team player.

    In our work together, he undertook the design process with immense ownership. Given any opportunity to conduct client facilitation, he goes out of his way to efficiently communicate his design decisions."

Keep it ol' fashioned, come say hi!

mahanetran@gmail.com

Copied

Copied ✓

© 2025. All rights reserved - Built by Mahanetran Murali

good design is good for business

Keep it ol' fashioned, come say hi!

mahanetran@gmail.com

Copied

Copied ✓

© 2025. All rights reserved - Built by Mahanetran Murali

good design is good for business

Keep it ol' fashioned, come say hi!

© 2025. All rights reserved - Built by Mahanetran Murali

good design is good for business