Mahanetran Murali
Product Designer + Strategist
A creative partner for B2B2C organizations designing for independence, clarity, and growth with impactful storytelling that starts with 'why?'
Previously – Deloitte, BMW, HashedIn, AMMACHI Labs
Let's chat
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Open for Work
🏆 Selected Projects
🔒 PaidPiper: Music business copilot for indie artists
A digital toolkit built for 7M independent musicians to expand their income and business acumen in a streaming era
business innovation
Product Design
Music tech
🔒 BMW x SCADpro: Intrapreneurial innovation strategy
A service blueprint to streamline employee-SME collaboration and scale business impact of Tech Offices by 10x
enterprise ecosystem
service design
crowd innovation
🔒 BMW x SCADpro: Innovative M-Driving Experience push
A 2-year marketing rollout with refreshed web UX, gaming, event, and social experiences to boost Gen Z engagement
omnichannel campaign
design strategy
automotive training
Billify: Personal finance and expense manager
An automated expense aggregator for transaction analysis, tracking dues and categorization with periodic statements
concept development
product design
fintech
🎨 Skills
✍️ References
Partner – PARK, Chair – SCAD DMGT
"It's been a pleasure to work with Maha in my class and see him continue to develop his final project from all perspectives. He truly embodies the leading characteristics that make up a best in class manager and leader of design.
It was a great privilege to not only help coach and challenge him in his studies, but also learn from in return. He will go far and whatever organizations bring him in are lucky to have such talent!"
Professor – SCAD DMGT
"Both in and outside of class, Maha has excelled as an individual student and as a team member. His writing and verbal communication are noteworthy. Aside from an excellent critique of design and strategy, he assists his peers with a strong knowledge of design software.
My experience working with Maha has always been positive; right from his enthusiasm and commitment to accomplishing his academic goals to a mastery of time management."
Facilitator – Srishti Institute
"All through my interactions with Mahanetran, I've found him to be a person with a keen interdisciplinary approach, immense curiosity, experimental dexterity, and passion for melding stem into his creative pursuits.
His keen analytical mind, coupled with sensitivity and thoughtfulness in developing well-structured frameworks for functional solutions, always led to works displaying incredible professionalism, precision, seamless functionality, and relevance."
Ex-CDO – CoLaboratory
"Maha efficiently delivers sound solutions that I witnessed him devise using his empathic and systemic approach. His positive reception of feedback and willingness to improve make him a valuable team player.
In our work together, he undertook the design process with immense ownership. Given any opportunity to conduct client facilitation, he goes out of his way to efficiently communicate his design decisions."
Ex-Founder – Dignify Lab
"Mahanetran showcases an ability to familiarize himself with the unknown yet uncharted territories of business and entrepreneurship rapidly. He adapts quickly to working across varied domains of strategic design research for new + existing value propositions.
With a proactiveness to consistently improve his craft and expand upon what he knows, he did an excellent job of incorporating his passion for service and strategy design into his work."
Product Specialist – HashedIn
"Maha has done a commendable job for his first insurtech project. His work, as described by leadership, is visually stunning, intuitive to use, and greatly enhances the overall user experience with ownership.
He exhibits consistent growth and doesn't shy away from going the mile to deliver on quality. With a structured and streamlined approach to delivering on his commitments, I see him as a true asset to our company's design function."