PaidPiper
A digital platform for 7M+ independent musicians to expand their income and industry acumen beyond streaming.
I designed PaidPiper, a B2C startup, to support music artists with building their independent careers i.e. with little to no financial support, management, or sponsorships despite their (growing) success and listener appeal on popular streaming platforms.
This project was completed for my SCAD Master's practicum with support from Savannah-based musicians, communities, and mentors.
Role
Founder-Product Designer
Skills
Product design, UX research, GTM
Timeline
9 months : Sept 2024 - May 2025
RESULTS
It's time to pay the piper and stand up for the needs of an evolving market.
60%
Activation rate
70
Net promoter score
$5 billion
Serviceable market
27
Interested users
HIGHLIGHTS
Independent artists are struggling for visibility and equitable pay with streaming.
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